Who’s coming with?

The ones that really matter

Not the naysayers, not the ones on the fence, not everyone

But it’s important to know — who’s coming with.

Because they may not create magic, but they are part of the conditions for the magic to happen. Sometimes, they create these conditions.

They are the ones that matter. The one’s to really care about.

The few that say YES. The ones that contribute. The ones that respond. The minimum viable audience.

You don't need the whole world to build a business or make a change. You only need those that understand what’s possible and are willing to listen, to stay, to help, to contribute.

And it spreads…